The Business Place – Page 3 – Online Business Advice

Why Your Business’s Website Must Have Terms And Conditions

In a world where intent use is growing exponentially, especially after Covid lockdowns and people having no access to friends and family other than going online, we assume most business owners reading this have a website for their business. if not, we suggest you get one designed as soon as possible, because your competition is certain to have one.

For every business that does have a website, just as there is in the offline world, there are several legal obligations that commercial law dictates that you must adhere to online. Should you fail to do so you are opening yourself up to the risk not just of civil legal action from other parties but also fines and penalties being imposed by The Australian Competition and Consumer Commission (ACCC).

On the flip side instead of trying to avoid the negatives, your business can gain several positive advantages of having a legally compliant website. By compliant we mean it has the legal pages required by the ACCC and appropriate terms and conditions published within it. By advantages, we mean that visitors are more likely to trust a business that has a compliant website, and it can even help your website rank higher on Google when it sees your legal pages are all in order.

5 Tips For Wills Lawyers When Negotiating Business Contracts

We are sure that throughout your time running your wills lawyer business, you have had cause to enter into negotiations with another party. This could be another business, an employee, or a client , for example. In fact, every person, regardless of whether they are running a business or not, has to negotiate multiple times throughout their life, so it is a skill which can benefit everyone.

Unfortunately, it is also a skill that few people possess, and whilst that can create negatives our personal lives, it can have even greater negative consequences in relation to a business. Failing to negotiate a business contract where the terms agreed upon benefit your business as much as possible is not a position any business owner would want to find themselves in.

For that reason we thought it would be worthwhile to give owners of wills lawyer businesses a few tips as to how they can ensure that any business negotiation they enter into concludes with a contract which is to their benefit. Here are 5 of those tips.

Tip #1: Seek Advice And Assistance

This first tip might seem blindingly obvious, but you would be amazed at how many business owners enter into a contract negotiation unprepared and lacking in advice on how to negotiate in order to ensure a satisfactory outcome.

First, you should consider speaking to a commercial or contracts lawyers who has expertise in relation to contract law. In addition you might also want to seek the help of someone who is more knowledgeable in the area that you are negotiating about than you are, This might mean a property expert, an employment expert, or a financial expert.

10 Web Design Tips For Maximising User Experience

If you have studied or read anything recently about improving rankings on Google, one of the expressions which you must surely have come across a lot is user experience. User experience, or UX, has become one of Google’s primary focal points, and it means that website design is no longer a matter of just how good a website appears, but also how positive the experience is of those that visit a website.

Thankfully, research, not just in the world of SEO or asking website designers, but also by asking real people, has identified several ways in which user experience can be improved. Read on and you will discover ten web design elements that should be included in any new or redesigned website.

Website Security: Horror stories about data theft are everywhere and today online users want to know that their private information is safe. Ensure that your web design has all the necessary security plugins, certificates, and updates to build trust with visitors from the start.

Website Loading Speed: The first thing any visitor experiences is the load speed of your website so your web design needs to ensure there is nothing within it that will slow down page load speeds, especially the home page. Test it, and wherever possible optimise anything which is creating delays.

Using Email Marketing To Promote Your Property Marketing Business

In order for any business to be successful, it needs a means of connecting with its prospective audience and alerting that audience to what products or services the business has which will be of benefit to them. That applies as much to your property marketing business as it does any, and the advice of digital marketing professionals is that within any marketing strategy you have should have email as a core component.

The use of email for marketing has been around since the earliest days of the internet, but it does often get knocked, mostly due to the millions of spam emails that get sent every day. However, that should not deflect you from knowing how effective email can be in promoting your company, your brand, and the services which you sell. Below, We have outlined 7 advantages of using email to promote your property marketing business.

Extremely Easy To Use

The fact that you were able to click through to read this, means you have all the technical skills you need to use email marketing. Without a doubt, email is one of the easiest marketing tools you could wish for, and it can be set up and executed with minimal technical knowledge compared to many other marketing methods.

Helps Build Relations And Trust With Your Audience

By sending a sufficient number of emails that seek to help and inform your subscribers, your emails are more likely to be read, and that means that with each one a subscriber is growing to like you more, recognize your brand more, and trusts you more, which is a triple crown when it comes to customer relations.

What Is SEO Management?

The importance of organic traffic is high, especially when research shows that over half of all the traffic websites receive is likely to come from search engines. The websites that are going to receive the bulk of that traffic are those which are ranked the highest, and that applies most to Google which accounts for over 90% of all search engine generated traffic. This means if you want to benefit from organic traffic you need to be near the top of Google’s search results.

The question is how do you get to be one of the top results when a search is entered in Google? The answer is search engine optimisation or SEO as it is more commonly referred to. SEO covers a wide-ranging number of actions and techniques, which have the cumulative effect of improving how Google views your website, which results in improved rankings. If we continue to apply the SEO tactics which are working, then the ultimate result is appearing in the #1 position for a search term.

The simple reason why many businesses fail to take advantage of these facts is that they do not know how to research, plan, and execute an SEO strategy. They could try, but the risks involved in trying to implement SEO when you do not know what you are doing can include your website being removed from Google’s pages, which effectively means it disappears altogether from their search results.

7 Of The Best Marketing Project Management Tools Available Today

There are businesses of every size and complexity, but whether your company employs thousands, or less than 10, each project it undertakes needs to be managed effectively. That is especially true of marketing projects because the consequences of them being poorly managed include no results, poor customer service and worst of all, no return on investment.

What is tragic about hearing about business marketing projects failing due to poor management is that there is no excuse for it. There are several project marketing tools and software which are ideal for managing marketing campaigns effectively. One benefit of many of them is that not only can they be used for marketing project management but also for the management of other projects that are created within your business

To assist you in your search for the ideal marketing software for your business, here are 7 of the best marketing project management tools available today.

#1: Hive

One of the top project management tools of its type because it provides an all in one platform to manage projects and marketing campaigns within the same dashboard. It includes calendars, Gantt charts, planning cards, task assignments, and a chat function. It can also integrate with over 1,000 other tools meaning you can add to its already comprehensive functionality and expand its range of features.

What Is an SEO Company?

The reply to this question is not going to be a quick one or two-line answer. While that might be the case if you asked what a dairy farm (produces milk), or dressmaking company (makes dresses) does, what an SEO company does is going to take a few paragraphs to explain.

The reason for that isn’t that it is too hard to explain what an SEO company is, it’s that each SEO company is unique. It is unique in many ways such as the types of services it offers, the number of services it offers, its size, number of employees, and in the exact way in which it achieves its results.

To help us answer the question, ‘What is a SEO company?‘, it will help us if we define what the goal of most SEO companies is. That goal is ‘to help businesses grow’. At first, it might seem to you to be a very simplistic answer, however, if we were to consider every SEO company’s list of services, they will all ultimately be leading towards that simple, but very important goal.

If we consider that further, let’s examine why a business would employ a SEO company. We can point to specific actions and objectives which might include creating better content for the company’s website, protecting online reputations with online reputation management or to improving the search engine rankings. However, these, and the many other services an SEO company might provide, are not the reason that the company has been employed.

Simply creating content, protecting a brand’s reputation and better search engine rankings, are merely a means to an end. That end, or final goal, is that the company grows thanks to the increased sales which happens as a result of the services that the SEO company has provided.

Optimising Your Property Business Website For Higher SEO Rankings

Your property marketing business has many ways it can be promoted, some of which are quick, one-offs, and others, which take some time, but can provide a long-term solution to your marketing. The SEO specialists at SEO Perth advise that the latter of those scenarios is preferable for any business owner wanting consistent, and prolonged results.

This is why most business owners are keen to see their website ranked highly on Google because that is not normally a flash in the pan. Instead, after consistent SEO actions, once a website achieves top rankings, it tends to retain them, especially if their competition does nothing to react.

For this to happen, you must implement an SEO strategy, and much of the work within that takes place on your website. Onsite optimisation is extremely effective in boosting Google rankings, and because you are in full control of your website, there is no reason why it cannot be fully completed. Some of the main onsite factors are outlined below.

All Meta Data In Place: Throughout the coding and back office of your website, there are locations where metadata needs in place. Some of this includes page titles and headings within any content. This metadata must be 100% accurate and complete as it allows Google to fully understand what keywords you are trying to rank for, and its relevance to them.

Target Keywords Used Appropriately: With your metadata containing some of your keywords,, the other location they will appear is within your content. Do not make the mistake that many website owners make and think that using a keyword multiple times in a piece of content is the answer, as it is quite the opposite. Use them sparingly and in proper context within any content you publish.

4 SEO Trends in 2018

Every successful business in the world right now is taking full advantage of good SEO strategies for their websites, blogs, and their social media profiles. If your business is not doing the same, you might as well be digging your own grave because without good SEO rankings, your business will not be able to keep up with the rest of the competition. High ranking on SEO is going to make sure that your business stays relevant by helping your customers find your products and services online with ease.

SEO might seem very simple when you think about the fact that a lot of businesses are using it but it is actually quite challenging. The most difficult aspect of SEO is the fact that it is in a constant state of evolution. The “best practices” that worked last year might not even be relevant right now. This means, there is a need to keep up with the latest SEO trends if you want to stay ahead of the curve.

Here is a look at the 4 SEO trends that are tearing things up in 2018.

Secure Links
2016 saw Google make the announcement about the fact that secure links (SSL) are going to make a significant impact on the SEO ranking of websites. From being a simple announcement to becoming something that is more of a necessity, browsers like Google Chrome are now marking the websites that do not start with “https” as potentially unsafe for internet users. It’s one of the easiest ways to boost your SEO rankings and a trend that is here to stay.

7 Key Features To Focus On When Searching For New Hosting For Your Removalists Website

There are several reasons why at some point you might need to look for a new hosting service for your removalists business website. These include:

You are a new business that needs hostin\
g for its first-ever website.
You are an existing removalists business and need a new website designed along with new hosting.
You are having a new website designed, but your current hosting service cannot provide the features necessary to host your new site effectively.
You are an existing business unhappy with your existing hosting company’s service.
You feel the fees charged by your current hosting company are too high and are looking for a hosting option that offers better value for money.

There may be one or two other reasons that you can think of, but the point is, regardless of the reason you are looking for a new hosting service, the choice of your new one needs careful thought. What is key here is that you must bear in mind that the better service and features your new hosting company offer you, the better it will be for your website. More than that, it should enable you to provide a better experience for any visitors to your website.

One example of that is page load speeds. A poor hosting service will not have the capacity or the technology that can guarantee fast page loading speeds. If your visitors start getting fed up waiting for your website to open you will soon lose them, and worse than that, Google will notice this and they will react in the only way they know how, and that is to downgrade your rankings.