If you have researched anything about building websites you will surely have come across ‘PHP’. As with many terms that have anything to do with technology, PHP is an acronym, but that in itself often confuses people. The reason for that confusion is that PHP does not stand for the same terminology as it once did. PHP once meant ‘Personal Home Page’ but in today’s world of website languages PHP is now an acronym for the words ‘PHP: Hypertext Preprocessor’.
Admittedly it could be argued that is not much clearer, but what we say to that is it is less important to know what the individual letters of PHP mean than to know what it is, what it can do, and what benefits it has for website designers, so let us explore those in more detail.
What Can Be Done With PHP
PHP is an open-source scripting language, that is widely used by those creating websites, and more to the point, it is extremely popular amongst those that use it. It was first introduced in 1994 by Rasmus Lerdorf who gave it the previously mentioned name of Personal Home Page.
It is almost certain that if you have used a computer or the internet for some time you will have been in a scenario where Linux was playing a part in what you were doing. Now, you might be thinking that not only do you not know what Linux is, but you are also 100% certain that you have never used it.
That is a reaction that many people have, and it is not unreasonable simply because Linux is not something that is immediately recognisable nor is it especially prominent. However, we can say with as close to certainty as we can that you and billions of others come into contact with Linux almost every single day.
Linux is used by Google, Facebook, and Twitter, which are in the Top 10 of the most visited websites on the internet. To give you an idea of just how many visits they get, their respective daily visitors are 29 billion for Google, 7 billion for Facebook, and 1 billion for Twitter. Many others use Linux, so it is a fair assumption that every internet user has some kind of interaction with Linux daily.
Linux is an open-source operating system. Operating systems are used to manage all the hardware that is found in devices with the most obvious ones being desktop computers and laptops. Other examples of operating systems include Windows and Mac OS and the primary function of all of them is to allow hardware and software to communicate effectively.
SSL stands for Secure Sockets Layer, and it is a digital certificate that is used to confirm and authenticate a website’s identity. It is also used to encrypt information which is sent to the server on which the website is hosted. You can identify a website that has SSL, by looking at the address bar which will have ‘https’ at the front of the URL. A website without SSL will not have the ‘s’ at the end. You should have one because, in these days of data theft etc., Google sees having SSL as important, and it is now a ranking factor.
Can YouTube videos help bring traffic to my website?
Absolutely. YouTube just happens to be the second biggest search engine on the internet so if your product and services lend themselves to video then it can be an excellent source of traffic. Even if you offer an intangible service, such as accounting, or legal services, there is still plenty of opportunities to create informative videos for the sort of questions that get asked.
Many unwanted events can cause the progress of a business to be stalled and if you are a business owner, doubtless you may have had to overcome some of them. One that can cause a multitude of problems for you is if your website is hacked. Apart from the logistical, legal, and financial problems that it can cause for your business, a hacked website can cause significant stress and confusion for all concerned.
Much of that confusion can stem from the fact that most business owners are not website security experts. If your home is burgled you will at least know how the thief got in as evidenced by the smashed window or the broken door lock. However, if your website is hacked, and a website security expert starts reeling off terms like bots, keylogging, cross-site-scripting, and SQL injection, you might understandably shake your head wondering what the hell they were talking about.
What is often frustrating to business owners after the event (the event being their website being hacked) is when they realise that some relatively simple and inexpensive steps could have prevented it, or at least minimised the damage caused. The phrase ‘prevention is better than the cure’ could have been invented for the issue of website hacking. So, let us look at some methods of preventing websites from being hacked.
Regularly Update Software, Apps Related To Your Website
One of the most common routes to inners of websites that are used by hackers is vulnerable software. Your website almost certainly relies on software and applications to function and any one of them could present a security hole. Most reputable software manufacturers will take action to rectify any security risks their products are deemed to have and will publish those updates. As such you should be checking regularly for those updates and install them immediately.