It is often overlooked that there are far more small to medium local companies who operate within a specific geographical area than there are international or purely online companies whose audience is worldwide. The significance of this plays into many areas of business, and one of those is local marketing.
Local digital marketing experts Tribeca Media say that the way local marketing is planned and implemented may have some generic crossover principles with global marketing but the actions and tools which are used to manage local marketing is going to be different. In particular, how marketing software and tools can help local businesses maximise the ROI of their marketing has many differences. For a start local marketing falls under 5 banners which are:
- Social Media
- Public Relations
- Online Paid Advertising
- Citation Management
Within each of these, there are software and tools which can help local businesses manage and optimise campaigns so let us look at some of the top candidates.
If you are an accountant, run an accountancy business, or are responsible for the marketing activities of an accountancy company, are you making the most of all the marketing strategies that are open to you?
We often find that when we consult with accountancy businesses that they may be trying one or two marketing methods but did not realize that were several more ways they could bring potential clients to their website.
The other scenario is that they knew of them, but just did not know how to take advantage of them, that is, until they asked us to do it for them.
So, if your accountancy business wants to expand, attract new clients and become the number one accountancy service in your area, here are some effective marketing strategies you should implement, and if you need any assistance in doing so, our agency is happy to help you.
Digital Marketing Strategies: Pay Per Click Advertising (PPC)
This is a marketing strategy that scares many accountancy businesses, and it is understandable. It is understandable because they, and we, have heard so many horror stories of companies spending and wasting thousands of dollars on paid advertising, and getting little in return.
The reason for that is that they started using PPC advertising with no prior research, planning or monitoring. That is a recipe for disaster, and it does not have to be that way. If you seek a consultant or agency who are experts in PPC, they can create a campaign for you that is going to get you results.
The services each individual marketing agency will offer may differ slightly from company to company but you should expect them all to offer a similar set of core services. The primary one is likely to be search engine optimisation (SEO) which involves a comprehensive strategy and several actions to try and improve the search engine rankings of the client’s company website.
Another core service will be pay per click advertising (PPC), and this is most likely going to focus on Google Ads, although there are other PPC networks. Additional services that can be employed separately, although more likely in conjunction with the above, will be content management, link building, conversion optimisation, and reputation management.
Do I need a blog?
While it is not essential, if you don’t have a blog you are missing a great opportunity to communicate with visitors to your website, create trust with them, and enhance your brand. On top of that, there is also the boost to your SEO that having excellent content on your website in the form of your blog can provide. If you are concerned that you do not have the time or would struggle to come with ideas to write about, then be assured these can both be overcome.
The easiest way to do so is to employ a third party to take care of your content management, including your blog. A digital marketing agency will have a team of writers who can produce high-quality content for your blog on a regular basis, allowing you to get on with running your business.