If you are an accountant, run an accountancy business, or are responsible for the marketing activities of an accountancy company, are you making the most of all the marketing strategies that are open to you?
We often find that when we consult with accountancy businesses that they may be trying one or two marketing methods but did not realize that were several more ways they could bring potential clients to their website.
The other scenario is that they knew of them, but just did not know how to take advantage of them, that is, until they asked us to do it for them.
So, if your accountancy business wants to expand, attract new clients and become the number one accountancy service in your area, here are some effective marketing strategies you should implement, and if you need any assistance in doing so, our agency is happy to help you.
Digital Marketing Strategies: Pay Per Click Advertising (PPC)
This is a marketing strategy that scares many accountancy businesses, and it is understandable. It is understandable because they, and we, have heard so many horror stories of companies spending and wasting thousands of dollars on paid advertising, and getting little in return.
The reason for that is that they started using PPC advertising with no prior research, planning or monitoring. That is a recipe for disaster, and it does not have to be that way. If you seek a consultant or agency who are experts in PPC, they can create a campaign for you that is going to get you results.