The importance of organic traffic is high, especially when research shows that over half of all the traffic websites receive is likely to come from search engines. The websites that are going to receive the bulk of that traffic are those which are ranked the highest, and that applies most to Google which accounts for over 90% of all search engine generated traffic. This means if you want to benefit from organic traffic you need to be near the top of Google’s search results.
The question is how do you get to be one of the top results when a search is entered in Google? The answer is search engine optimisation or SEO as it is more commonly referred to. SEO covers a wide-ranging number of actions and techniques, which have the cumulative effect of improving how Google views your website, which results in improved rankings. If we continue to apply the SEO tactics which are working, then the ultimate result is appearing in the #1 position for a search term.
The simple reason why many businesses fail to take advantage of these facts is that they do not know how to research, plan, and execute an SEO strategy. They could try, but the risks involved in trying to implement SEO when you do not know what you are doing can include your website being removed from Google’s pages, which effectively means it disappears altogether from their search results.
Professional SEO Management
The solution is to employ the services of a professional and experienced SEO company that can manage your entire SEO strategy. This will be a complete service from the embryonic stages of finding out what your goals are for business in terms of its online growth, all the way through to being able to help you to achieve them.
Each business is unique, including yours, so every strategy that an SEO company creates should be bespoke to it. To create that strategy the first step will be to conduct an SEO audit. The SEO audit evaluates every SEO factor as it currently stands, looks at the market in which the business operates, including the competition, and pinpoints specific areas that can be improved.
Once that initial step has been completed the management of your SEO then moves on to the planning stage which is where the SEO company determines the most effective SEO strategy to follow, including many of the specific actions that need to be undertaken. This stage will also include one of the most important elements of SEO management, and that is keyword research.
Keyword research is essential for any SEO management plan to work and so you need an SEO company that has the tools, resources, and expertise to do it effectively. Bear in mind it’s these keywords that all the other SEO factors will try to rank your website for, so finding and assessing the right ones is crucial to a successful SEO management campaign.
With research and planning completed, the next stage that needs to be managed is the implementation. The number of individual tasks and actions can be numerous. Most certainly they will include content creation, backlink building and website optimisation. Another crucial element of SEO management is conversion optimisation, which focuses on your website’s ability to convert all the extra traffic that is coming to your website into action takers.
Once the SEO management plan is being implemented, it is essential that the results are monitored and this is why the reporting stage exists. This will include feedback and data which covers a whole range of measures. These will include ranking performance, conversions, and traffic data. From this information, you and the company which is responsible for your SEO management can discuss and agree the next steps to take.