There are businesses of every size and complexity, but whether your company employs thousands, or less than 10, each project it undertakes needs to be managed effectively. That is especially true of marketing projects because the consequences of them being poorly managed include no results, poor customer service and worst of all, no return on investment.
What is tragic about hearing about business marketing projects failing due to poor management is that there is no excuse for it. There are several project marketing tools and software which are ideal for managing marketing campaigns effectively. One benefit of many of them is that not only can they be used for marketing project management but also for the management of other projects that are created within your business
To assist you in your search for the ideal marketing software for your business, here are 7 of the best marketing project management tools available today.
#1: Hive
One of the top project management tools of its type because it provides an all in one platform to manage projects and marketing campaigns within the same dashboard. It includes calendars, Gantt charts, planning cards, task assignments, and a chat function. It can also integrate with over 1,000 other tools meaning you can add to its already comprehensive functionality and expand its range of features.
#2: Toggl Plan
Toggl Plan manages to provide a comprehensive array of marketing project management tools, whilst at the same time keeping its interface simple enough that anyone should find it easy to use. It utilises drag and drop which allows you to plan entire marketing campaigns including allocation of tasks, timelines, priority lists and apply them to teams or individuals where they can collaborate and provide updates using the interactive dashboard.
#3: Asana
Asana can be used for small marketing projects, such as a one-off PPC campaign, but is just as suited to large, comprehensive marketing campaigns which involve multiple marketing channels. One of its top features is it allows individuals to communicate within specific tasks and subtasks so that there is no confusing crossover between individual marketing plans. Its interface has a simple layout, and its monthly cost is great value for such a comprehensive marketing tool.
#4: Monday
This is one of the most impressive marketing project management tools available for the simple reason that it has been specifically designed for marketers and marketing campaigns. It includes content calendars, campaign tracking, event planning, design tools and research tools. It also automates several marketing tasks and can be integrated with other tools such as Jira, Dropbox, Google Drive and Zapier.
#5: Clarizen
This cloud-based project management tool has been created to make digital marketing campaigns more effective. It allows you to see ac complete 360° overview of all your marketing projects, and with its many automation tools, it will improve the efficiency of your marketing, and provide you with greater insights into how you can improve the performance of each marketing channel. With Clarizen, management is done in real-time and can be centralised for ease of use.
#6: Canto
For those businesses where effective marketing of your brand is crucial to your success, Canto is a marketing tool that is all about branding. It is geared towards the effective management of your digital assets which includes your logos, images, videos, and campaign graphics. These can all be organised and managed from one dashboard, and you can define specific roles for those who use them. Integration is possible with a plethora of other software including Photoshop and Teams.
#7: WP Project Manager
For businesses that use one or more WordPress websites, this plugin provides a simple, but effective means of managing your marketing campaigns. Its features include drag and drop boards which allow you to manage individual ideas and tasks, Gantt timelines, and a time tracker. To expand its functions and usefulness it can integrate with software and apps on GitHub, and for businesses that sell products online, it can also integrate with WooCommerce.