Category: Advertising Strategies for Businesses

7 Of The Best Marketing Project Management Tools Available Today

There are businesses of every size and complexity, but whether your company employs thousands, or less than 10, each project it undertakes needs to be managed effectively. That is especially true of marketing projects because the consequences of them being poorly managed include no results, poor customer service and worst of all, no return on investment.

What is tragic about hearing about business marketing projects failing due to poor management is that there is no excuse for it. There are several project marketing tools and software which are ideal for managing marketing campaigns effectively. One benefit of many of them is that not only can they be used for marketing project management but also for the management of other projects that are created within your business

To assist you in your search for the ideal marketing software for your business, here are 7 of the best marketing project management tools available today.

#1: Hive

One of the top project management tools of its type because it provides an all in one platform to manage projects and marketing campaigns within the same dashboard. It includes calendars, Gantt charts, planning cards, task assignments, and a chat function. It can also integrate with over 1,000 other tools meaning you can add to its already comprehensive functionality and expand its range of features.

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Optimising Your Property Business Website For Higher SEO Rankings

Your property marketing business has many ways it can be promoted, some of which are quick, one-offs, and others, which take some time, but can provide a long-term solution to your marketing. The SEO specialists at SEO Perth advise that the latter of those scenarios is preferable for any business owner wanting consistent and prolonged results. When choosing an SEO agency, it’s wise to review the SEO case studies of former clients, as these can offer real-world examples of how they’ve achieved sustainable rankings over time.

This is why most business owners are keen to see their website ranked highly on Google because that is not normally a flash in the pan. Instead, after consistent SEO actions, once a website achieves top rankings, it tends to retain them, especially if their competition does nothing to react. An SEO case study can provide valuable insights into how these high rankings were achieved and maintained, giving business owners the confidence to invest in long-term SEO strategies.

All Meta Data In Place: Throughout the coding and back office of your website, there are locations where metadata needs in place. Some of this includes page titles and headings within any content. This metadata must be 100% accurate and complete as it allows Google to fully understand what keywords you are trying to rank for, and its relevance to them.

Target Keywords Used Appropriately: With your metadata containing some of your keywords,, the other location they will appear is within your content. Do not make the mistake that many website owners make and think that using a keyword multiple times in a piece of content is the answer, as it is quite the opposite. Use them sparingly and in proper context within any content you publish.

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