No business that lasts for some time has ever got there without its owner or management making some mistakes. Making mistakes is how we learn, and you can be certain if any of the mistakes made within a business cost it money or reduced its profit, it is a mistake that will not be made again.
Online advertising is where countless mistakes are made, and that certainly applies to Google Ads. Whilst at face value Google Ads is an extremely simple concept (bid the highest on a keyword and your ad appears) being able to get all the moving parts in line, can be far from simple. At least it will be if you continue to make certain mistakes.
To help you we have outlined some of the core mistakes that are made within a Google Ad campaign, and which mean the results that are achieved are poorer than were expected. This means that a business might spend more on ads than it needs to, or get fewer clicks than it should. Here are five of the mistakes we are referring to.
Not Planning Or Running The Numbers
One of the key elements of a successful Google Ads campaign is planning and knowing all the applicable metrics, beforehand. Tasks like checking average CPC for your target keywords, calculating what your maximum bid is and even checking your competitors’ ads for ad copy ideas are but a few of the many ways you can help plan for a successful Google Ads campaign.