The services each individual marketing agency will offer may differ slightly from company to company but you should expect them all to offer a similar set of core services. The primary one is likely to be search engine optimisation (SEO) which involves a comprehensive strategy and several actions to try and improve the search engine rankings of the client’s company website.
Another core service will be pay per click advertising (PPC), and this is most likely going to focus on Google Ads, although there are other PPC networks. Additional services that can be employed separately, although more likely in conjunction with the above, will be content management, link building, conversion optimisation, and reputation management.
Do I need a blog?
While it is not essential, if you don’t have a blog you are missing a great opportunity to communicate with visitors to your website, create trust with them, and enhance your brand. On top of that, there is also the boost to your SEO that having excellent content on your website in the form of your blog can provide. If you are concerned that you do not have the time or would struggle to come with ideas to write about, then be assured these can both be overcome.
The easiest way to do so is to employ a third party to take care of your content management, including your blog. A digital marketing agency will have a team of writers who can produce high-quality content for your blog on a regular basis, allowing you to get on with running your business.