Online Business Advice
Every bridal business owner must surely know of social media, even if they do not yet know how to utilise it to benefit their business.
If this is you, you might use social media as an individual, you could do it both as an individual and as a business, or you could do neither.
G’day, tech enthusiasts and mining aficionados!
It’s 2024, and our mines are starting to look more like the set of a sci-fi movie than the dusty pits of yesteryear. We’re talking about innovations that are turning the industry on its head faster than you can say “automation.”
From the red dust of the Pilbara to the underground labyrinths of Kalgoorlie, Australian mining companies are embracing technology like a koala hugs a eucalyptus tree.
So, let’s strap on our safety gear and explore the top 5 technological innovations that are reshaping Australian mining in 2024.
It is very important for the health, productivity, and appearance of your office that you hire the right office cleaning service.
As an important part of first impressions and overall workplace wellness, cleaning is an important ritual that brings back order and beauty to your space.
Finding the right cleaning partner can make a huge difference in not only how your office looks but also how healthy and productive your team is.
New clients are essential for family lawyers to keep their law firms profitable.
Given the nature of divorce cases, once they are settled, there is usually no need for a divorce lawyer to be retained.
At best, a client may need them only occasionally and nowhere near the same extent as when the case was proceeding.
One of the most rewarding things you may ever do for yourself and your future is to start a business.
It can set you up with a career for life and can help you turn a passion into a money-maker – and all with the help of experts like business mentors and financial planners.
However, according to career coaches, it can be incredibly trying on your mental health during those early days, and you may not know what you’re supposed to do to take care of it.
If you are planning an office relocation for your business it can be an event that creates a lot of stress, not just for you, but for your employees too, which is why we wish to outline why hiring commercial storage units can make the whole process easier and hopefully stress-free for everyone involved.
Finding storage space for rent and using those storage units to store several items before, during, and in some cases, immediately after your office relocation, will negate many of the concerns, issues, and problems that an office relocation can inevitably create.
If you own or run a business, part of your responsibilities might include purchasing office or commercial furniture, or at least giving the go-ahead for office furniture to be purchased for that business.
That office furniture can be items ranging from office chairs to office desks, and from storage cupboards to employee lockers.
It may also be the case that, within your business premises, different types of furniture are required based on the specific room or office they are going to be located and used in.
If we were to ask 100 people to define what ‘actuarial services’ are, we are sure that many of them would not be able to.
Possible answers likely to be given are, “They have something to do with accounting”, or “They help sort wills when someone dies”, and we even have those who mishear the question and think the term is related to archery.
Bows and arrows are most certainly not what actuaries use. Instead, actuaries from places such as Barton Consultancy provide a vital service backed up by their skills, knowledge, and experience.
When business owners hire web designers, such as Peter Brittain, it should create positive working relationships between both, with each client confident that they are going to have the website they desire, and each web designer striving towards having another completed project and a happy client who hopefully will be singing their praises.
Many business owners will claim that one of the problems they have regarding digital marketing is that there are so many options and marketing channels available online that they are overwhelmed by the huge number of choices they have. That is understandable and one of the reasons that digital marketing consultants advise that businesses should start by focussing on a few choices such as seo and social media, rather than using too many marketing options.
One of the digital marketing channels which many business owners consider is Facebook and in particular, their paid advertising. This has been known as Facebook Ads for many years although, with Facebook in the process of transitioning its branding, it is now branded under their “Meta For Business” platform.
So, if a business was considering paid advertising on Facebook, what might influence their decision? The first should be whether their business is a type that Facebook Ads allows as there are certain products and services which are prohibited. Examples include firearms, CBD products and adult content.
Employees working from home has always been an arrangement that some businesses were happy to agree to and is perfectly permissible for lawyers such as those from robertsonhayles.com.au. However, the Covid-19 pandemic took home working from the optional into the realms of legal necessity given the lockdowns put in place.
The experience may have caused some businesses and their employees to reassess how home working could be something that becomes the norm rather than the exception. Certainly, many employees enjoyed the ability to work in a comfortable environment in which they could work in their pyjamas if they choose to, take breaks when they wished to, and at the same time save a fortune in commuting costs.
However, before switching to remote working, business owners need to consider more than just whether it makes their employees happier. Desirable as that may be, there are several factors which need to be considered too.
It is the case that most landscapers are responsible for running their landscaping business. For some, their ambition might go no further than making a profit each month and then moving on to the next month. However, there will be many who have greater entrepreneurial passions burning within them and who want their business to grow to unlimited heights, like at Martin Cuthbert Landscapes.
For that laudable ambition to be realised, those landscapers must ensure that their landscaping business is seen as the best, and must also follow entrepreneurial habits. If you research how successful entrepreneurs operate, you will see several common habits and behaviours and we have outlined ten of them below.
#1 – Get Up Early Each Day: Ask 100 successful entrepreneurs what time they get up each morning and we are sure that fewer than 10 will say “After 9”. Most of them rise before 6 am and some even earlier.
#2 – Prioritise Your Tasks: Many systems exist that can help you plan your day, but the one that most successful entrepreneurs utilise is prioritising their daily tasks in order of importance and difficulty to ensure these are completed first.
If you are going into business transporting freight, you need to think carefully about what kind of transport company you want to have well before you start. There are many to choose from and you’ll need different kinds of trucks for most of them, so it’s wise to decide before you purchase your vehicles.
It’s also a good idea to take into consideration your own abilities, especially if you are going to be one of the drivers. Can you drive a semi-trailer? Do you find driving trucks for long distances enjoyable. Are you physically able to handle specific types of rigs and long hours of driving, or will shorter hours suit you better? You also need to be fit and able to handle lifting parcels and packages, but if the freight is very heavy, it will be on pallets and so most of the lifting will be done by a forklift.
If you don’t want to drive interstate, your business brochures will need to state the areas you will cover. It will also need to mention the kinds of goods you are interested in transporting. You could focus on things such as car parts such as car batteries, electronics, white goods such as washing machines and refrigerators. . Some such goods will only need to go across the city from the industrial area or a wharf to the retail outlets.
Although an office relocation should be seen as a positive step in the evolution of a business, the process by which it happens can be a stressful one.
If you are responsible for the move you have everything to consider and plan for including communicating with all parties who have an interest, allocating a budget, and researching and hiring office removalists.
Apart from wanting your offices to look as good as they possibly can, one of the other major reasons why you should have your business premises cleaned by professionals is to ensure the health of your staff is protected. By using professional commercial cleaners you can reassure yourself and your employees that the premises you work in are clean and hygienic.
On the point of hygiene, you should be aware that certain areas within your offices are going to attract more germs and bacteria than others. With that knowledge, you can discuss with your commercial cleaning company how best to deal with them. Whether you add a service to your cleaning plan or agree to certain areas of your offices being given additional focus when it comes to disinfecting them, both will be effective.
As for where in your office you should be most concerned about regarding germs and bacteria, here are the five areas that should be the focus of your attention, or rather the attention of your commercial cleaners when they are cleaning, sanitising, and disinfecting your offices.
If you have ever had to buy a new carpet, couch, or rug for commercial premises, be it for offices, a retail store, or a meeting suite, then you will know that they are not the cheapest items you will ever buy for your business.
Even once you have bought them, you then have the costs of couch cleaning, carpet cleaning and maintenance to keep them looking as good as new for as long as possible.
No business that lasts for some time has ever got there without its owner or management making some mistakes. Making mistakes is how we learn, and you can be certain if any of the mistakes made within a business cost it money or reduced its profit, it is a mistake that will not be made again.
Online advertising is where countless mistakes are made, and that certainly applies to Google Ads. Whilst at face value Google Ads is an extremely simple concept (bid the highest on a keyword and your ad appears) being able to get all the moving parts in line, can be far from simple. At least it will be if you continue to make certain mistakes.
To help you we have outlined some of the core mistakes that are made within a Google Ad campaign, and which mean the results that are achieved are poorer than were expected. This means that a business might spend more on ads than it needs to, or get fewer clicks than it should. Here are five of the mistakes we are referring to.
Not Planning Or Running The Numbers
One of the key elements of a successful Google Ads campaign is planning and knowing all the applicable metrics, beforehand. Tasks like checking average CPC for your target keywords, calculating what your maximum bid is and even checking your competitors’ ads for ad copy ideas are but a few of the many ways you can help plan for a successful Google Ads campaign.
You would want to keep your commercial premises clean, such as first impressions for visitors, creating a better working environment and, most importantly, ensuring that the health and well-being of your staff are not compromised. The specific cleaning tasks that are required may range from staff wiping down their computer keyboard with sterile wipes to you employing commercial cleaners to come in and do a deep clean regularly.
One commercial cleaning task many business owners overlook is cleaning their business premises’ ducts. Specifically, we are discussing the ducting that forms part of the heating and ventilation system. The reason it is overlooked varies, with some business owners genuinely forgetting the ducting is there, fearing it may cost a fortune to have the ducting cleaned, and not knowing why it needs to be cleaned.
Now that you have read this, if you are a business owner who has forgotten about the ducting in your business premises, here is your reminder. For those who think it is expensive, we can tell you it is not, even if professional commercial cleaners clean it. And, if you are unsure why it should be cleaned, here are five reasons it should be added to your list of tasks related to cleaning your commercial premises.
If you have researched anything about building websites you will surely have come across ‘PHP’. As with many terms that have anything to do with technology, PHP is an acronym, but that in itself often confuses people. The reason for that confusion is that PHP does not stand for the same terminology as it once did. PHP once meant ‘Personal Home Page’ but in today’s world of website languages PHP is now an acronym for the words ‘PHP: Hypertext Preprocessor’.
Admittedly it could be argued that is not much clearer, but what we say to that is it is less important to know what the individual letters of PHP mean than to know what it is, what it can do, and what benefits it has for website designers, so let us explore those in more detail.
What Can Be Done With PHP
PHP is an open-source scripting language, that is widely used by those creating websites, and more to the point, it is extremely popular amongst those that use it. It was first introduced in 1994 by Rasmus Lerdorf who gave it the previously mentioned name of Personal Home Page.
One of the most puzzling behaviours of some business owners, CEOs and managers is that they see everything which requires them to spend money as a cost, and thus a negative when that is not the case. Examples include training for staff, upgrading equipment, and the maintenance of equipment. Given the title of this article, we also include carpet cleaning in that too.
The reason that these attitudes to spending money on certain aspects of their business puzzle us is that many of them will help increase profits in the long run. Yes, they may have to be paid for upfront, but when they result in more customers, and increased revenues in the future, then the return on their investment can only be seen as a positive.
To some reading this, it might seem like spending money on having the carpets in your offices professionally cleaned could not be further from any kind of profit-generating activity, but you would be wrong. Ok, it might not be as exciting as investing in new product research or moving to new, modern, and bigger premises, so to convince you that having your carpets professionally cleaned can increase your bottom line, here are, not one, but four ways in which it can do so.
One of the many things that the internet has brought into the awareness of everyone who uses it, is the risk that exists concerning their personal and private data. Whether it be the annoyance of an email address being sent spam, or the trauma of having credit card details stolen and used to make purchases, the risks exist for everyone online.
Commercial Lawyers Perth tell us this is why commercial law makes it abundantly clear that the onus is on those who take, use and store data, to have measures in place to protect it. The most relevant commercial legislation in Australia is the Privacy Act which was introduced in 1998. It is this act which businesses and organisations should comply with, and their privacy policies should make that crystal clear.
It is often overlooked that there are far more small to medium local companies who operate within a specific geographical area than there are international or purely online companies whose audience is worldwide. The significance of this plays into many areas of business, and one of those is local marketing.
Local digital marketing experts Tribeca Media say that the way local marketing is planned and implemented may have some generic crossover principles with global marketing but the actions and tools which are used to manage local marketing is going to be different. In particular, how marketing software and tools can help local businesses maximise the ROI of their marketing has many differences. For a start local marketing falls under 5 banners which are:
Within each of these, there are software and tools which can help local businesses manage and optimise campaigns so let us look at some of the top candidates.
In a world where intent use is growing exponentially, especially after Covid lockdowns and people having no access to friends and family other than going online, we assume most business owners reading this have a website for their business. if not, we suggest you get one designed as soon as possible, because your competition is certain to have one.
For every business that does have a website, just as there is in the offline world, there are several legal obligations that commercial law dictates that you must adhere to online. Should you fail to do so you are opening yourself up to the risk not just of civil legal action from other parties but also fines and penalties being imposed by The Australian Competition and Consumer Commission (ACCC).
On the flip side instead of trying to avoid the negatives, your business can gain several positive advantages of having a legally compliant website. By compliant we mean it has the legal pages required by the ACCC and appropriate terms and conditions published within it. By advantages, we mean that visitors are more likely to trust a business that has a compliant website, and it can even help your website rank higher on Google when it sees your legal pages are all in order.
We are sure that throughout your time running your wills lawyer business, you have had cause to enter into negotiations with another party. This could be another business, an employee, or a client , for example. In fact, every person, regardless of whether they are running a business or not, has to negotiate multiple times throughout their life, so it is a skill which can benefit everyone.
Unfortunately, it is also a skill that few people possess, and whilst that can create negatives our personal lives, it can have even greater negative consequences in relation to a business. Failing to negotiate a business contract where the terms agreed upon benefit your business as much as possible is not a position any business owner would want to find themselves in.
For that reason we thought it would be worthwhile to give owners of wills lawyer businesses a few tips as to how they can ensure that any business negotiation they enter into concludes with a contract which is to their benefit. Here are 5 of those tips.
Tip #1: Seek Advice And Assistance
This first tip might seem blindingly obvious, but you would be amazed at how many business owners enter into a contract negotiation unprepared and lacking in advice on how to negotiate in order to ensure a satisfactory outcome.
First, you should consider speaking to a commercial or contracts lawyers who has expertise in relation to contract law. In addition you might also want to seek the help of someone who is more knowledgeable in the area that you are negotiating about than you are, This might mean a property expert, an employment expert, or a financial expert.
If you have studied or read anything recently about improving rankings on Google, one of the expressions which you must surely have come across a lot is user experience. User experience, or UX, has become one of Google’s primary focal points, and it means that website design is no longer a matter of just how good a website appears, but also how positive the experience is of those that visit a website.
Thankfully, research, not just in the world of SEO or asking website designers, but also by asking real people, has identified several ways in which user experience can be improved. Read on and you will discover ten web design elements that should be included in any new or redesigned website.
Website Security: Horror stories about data theft are everywhere and today online users want to know that their private information is safe. Ensure that your web design has all the necessary security plugins, certificates, and updates to build trust with visitors from the start.
Website Loading Speed: The first thing any visitor experiences is the load speed of your website so your web design needs to ensure there is nothing within it that will slow down page load speeds, especially the home page. Test it, and wherever possible optimise anything which is creating delays.
In order for any business to be successful, it needs a means of connecting with its prospective audience and alerting that audience to what products or services the business has which will be of benefit to them. That applies as much to your property marketing business as it does any, and the advice of digital marketing professionals is that within any marketing strategy you have should have email as a core component.
The use of email for marketing has been around since the earliest days of the internet, but it does often get knocked, mostly due to the millions of spam emails that get sent every day. However, that should not deflect you from knowing how effective email can be in promoting your company, your brand, and the services which you sell. Below, We have outlined 7 advantages of using email to promote your property marketing business.
Extremely Easy To Use
The fact that you were able to click through to read this, means you have all the technical skills you need to use email marketing. Without a doubt, email is one of the easiest marketing tools you could wish for, and it can be set up and executed with minimal technical knowledge compared to many other marketing methods.
Helps Build Relations And Trust With Your Audience
By sending a sufficient number of emails that seek to help and inform your subscribers, your emails are more likely to be read, and that means that with each one a subscriber is growing to like you more, recognize your brand more, and trusts you more, which is a triple crown when it comes to customer relations.
The importance of organic traffic is high, especially when research shows that over half of all the traffic websites receive is likely to come from search engines. The websites that are going to receive the bulk of that traffic are those which are ranked the highest, and that applies most to Google which accounts for over 90% of all search engine generated traffic. This means if you want to benefit from organic traffic you need to be near the top of Google’s search results.
The question is how do you get to be one of the top results when a search is entered in Google? The answer is search engine optimisation or SEO as it is more commonly referred to. SEO covers a wide-ranging number of actions and techniques, which have the cumulative effect of improving how Google views your website, which results in improved rankings. If we continue to apply the SEO tactics which are working, then the ultimate result is appearing in the #1 position for a search term.
The simple reason why many businesses fail to take advantage of these facts is that they do not know how to research, plan, and execute an SEO strategy. They could try, but the risks involved in trying to implement SEO when you do not know what you are doing can include your website being removed from Google’s pages, which effectively means it disappears altogether from their search results.
There are businesses of every size and complexity, but whether your company employs thousands, or less than 10, each project it undertakes needs to be managed effectively. That is especially true of marketing projects because the consequences of them being poorly managed include no results, poor customer service and worst of all, no return on investment.
What is tragic about hearing about business marketing projects failing due to poor management is that there is no excuse for it. There are several project marketing tools and software which are ideal for managing marketing campaigns effectively. One benefit of many of them is that not only can they be used for marketing project management but also for the management of other projects that are created within your business
To assist you in your search for the ideal marketing software for your business, here are 7 of the best marketing project management tools available today.
#1: Hive
One of the top project management tools of its type because it provides an all in one platform to manage projects and marketing campaigns within the same dashboard. It includes calendars, Gantt charts, planning cards, task assignments, and a chat function. It can also integrate with over 1,000 other tools meaning you can add to its already comprehensive functionality and expand its range of features.
The reply to this question is not going to be a quick one or two-line answer. While that might be the case if you asked what a dairy farm (produces milk), or dressmaking company (makes dresses) does, what an SEO company does is going to take a few paragraphs to explain.
The reason for that isn’t that it is too hard to explain what an SEO company is, it’s that each SEO company is unique. It is unique in many ways such as the types of services it offers, the number of services it offers, its size, number of employees, and in the exact way in which it achieves its results.
To help us answer the question, ‘What is a SEO company?‘, it will help us if we define what the goal of most SEO companies is. That goal is ‘to help businesses grow’. At first, it might seem to you to be a very simplistic answer, however, if we were to consider every SEO company’s list of services, they will all ultimately be leading towards that simple, but very important goal.
If we consider that further, let’s examine why a business would employ a SEO company. We can point to specific actions and objectives which might include creating better content for the company’s website, protecting online reputations with online reputation management or to improving the search engine rankings. However, these, and the many other services an SEO company might provide, are not the reason that the company has been employed.
Simply creating content, protecting a brand’s reputation and better search engine rankings, are merely a means to an end. That end, or final goal, is that the company grows thanks to the increased sales which happens as a result of the services that the SEO company has provided.
Your property marketing business has many ways it can be promoted, some of which are quick, one-offs, and others, which take some time, but can provide a long-term solution to your marketing. The SEO specialists at SEO Perth advise that the latter of those scenarios is preferable for any business owner wanting consistent and prolonged results. When choosing an SEO agency, it’s wise to review the SEO case studies of former clients, as these can offer real-world examples of how they’ve achieved sustainable rankings over time.
This is why most business owners are keen to see their website ranked highly on Google because that is not normally a flash in the pan. Instead, after consistent SEO actions, once a website achieves top rankings, it tends to retain them, especially if their competition does nothing to react. An SEO case study can provide valuable insights into how these high rankings were achieved and maintained, giving business owners the confidence to invest in long-term SEO strategies.
All Meta Data In Place: Throughout the coding and back office of your website, there are locations where metadata needs in place. Some of this includes page titles and headings within any content. This metadata must be 100% accurate and complete as it allows Google to fully understand what keywords you are trying to rank for, and its relevance to them.
Target Keywords Used Appropriately: With your metadata containing some of your keywords,, the other location they will appear is within your content. Do not make the mistake that many website owners make and think that using a keyword multiple times in a piece of content is the answer, as it is quite the opposite. Use them sparingly and in proper context within any content you publish.
