Every bridal business owner must surely know of social media, even if they do not yet know how to utilise it to benefit their business.
If this is you, you might use social media as an individual, you could do it both as an individual and as a business, or you could do neither.
In all instances, you have to ask if you are using social media in a way that is helping to build your bridal business’s brand.
If the answer is anything other than an emphatic “Yes”, then you need to keep reading this article.
We say that because bridal businesses are prime candidates for social media boosting their brand, and better than that, attracting an audience that either visits your website, your retail store, or both.
As for how you make this happen, here are seven ways that are proven to work.
Start By Planning Your Social Media Strategy Properly
A big error we see businesses make with social media is they turn it into a randomised process.
By that, we mean there is no plan for what content they post, no audience targeting, nor do they ever ponder whether a specific social media platform is more suitable than any other.
So, ensure you plan your social media for the long, medium, and short term.
Research Your Audience And Where They Are
Have you ever heard the phrase, “Trying to sell ice to Eskimos”? It refers to the madness of trying to market or sell something to those who have no need nor interest in what you are selling.
That principle applies to social media too.
So, to be effective you must research what social media platforms your target audience use and what content they like, rather than posting to those who have no interest in bridal products whatsoever.
Present A Unique Angle That Sets You Apart From The Crowd
Whilst you might want to emulate what the most successful bridal businesses are doing online, do not simply copy them.
Further, one of the most effective ways to get attention and a larger audience on social media is to do something remarkable, unique or even wacky.
Following the crowd and posting repetitive, boring content seen as the ‘same old’, simply will not work.
Ensure You Are Posting To Social Media Regularly
One of the worst mistakes you can make, especially if you have evidence that the content you post on social media is enjoyed by your followers and being shared, is to not post regularly.
The key to using social media to market yourself is to post regularly, and every day if your time and resources allow for it.
Engage With Your Followers
We guarantee, if you get this right, social media will most certainly build your bridal business’s brand.
People join social media to communicate with others, and if you have followers responding to your posts, then reply to them.
Let them know a real person is on the other side and that you value your followers by engaging with them as much as possible.
Join Other Relevant Groups
This is a great tactic but has to be implemented properly. What not to do is join groups related to weddings and bridalwear, and then blatantly promote your bridal business.
That will get you kicked out of the groups immediately.
Instead, post advice, comments, and suggestions to the group to build credibility, and then reach out to the group admins asking if you can post a link to your social media pages or website in the knowledge that the audience is primed for what you offer.
Hire A Digital Marketing Agency To Implement All Of The Above
If you have got this far, and are thinking “Wow, sounds great but I’m not sure how to do all this”, then do not despair as many bridal business owners feel the same.
What we recommend is hiring a digital marketing agency that has social media specialists who can do all of the above which will enable you to focus on your bridal business.