It is often overlooked that there are far more small to medium local companies who operate within a specific geographical area than there are international or purely online companies whose audience is worldwide. The significance of this plays into many areas of business, and one of those is local marketing.
Local digital marketing experts Tribeca Media say that the way local marketing is planned and implemented may have some generic crossover principles with global marketing but the actions and tools which are used to manage local marketing is going to be different. In particular, how marketing software and tools can help local businesses maximise the ROI of their marketing has many differences. For a start local marketing falls under 5 banners which are:
- Social Media
- Public Relations
- SEO
- Online Paid Advertising
- Citation Management
Within each of these, there are software and tools which can help local businesses manage and optimise campaigns so let us look at some of the top candidates.